Online TV guides
Responsive product design
Vincent van der Laan — AI product strategist, Amsterdam
I design the space in which AI is allowed to create.
I work on AI that makes things — text, images, page layouts — and stays inside what a brand actually allows. Twenty years of design and creative direction taught me how form and counterform hold each other in place. That is still how I think about what a machine may, and may not, do.
Truth ✓Context ✓Expression ✓
- Now
- Product strategist at Foleon, building and testing governed generative systems for text, image and layout.
- Before
- Twenty years of design: creative director and lead designer at Foleon, art director and designer at studios in The Hague and Leiden.
- Writing
- An ongoing series on how you govern AI that makes things — including the measurements that went against me.
Strategy & systems
Specify it, build it, try to break it.
- 01Governing meaning, not promptsDecide what may be said before anything is generated. G-core, the meaning Venn and the idea of an admissible space.
- 02Working with AI as a practiceBuilding became cheap and choosing became expensive. How I run parallel AI sessions without drift — through a folder of readable briefings.
All strategy work 2 cases
Design & editorial
Where the thinking comes from.
All design work 9 projects, 2008 — 2020
Writing
Notes on governed generation.
- The boundary makes it possible
- Your Agent Is an Actor Without Organs
- The Edges of Creativity Are the Part That Becomes Computable
All writing 15 pieces · RSS
Contact
Get in touch.
Open to conversations about governed generation, content infrastructure and design systems for generated output — and to speaking or writing about them.